XIUGOAL Pink Puppy Toy Set Review: An Honest Look at This $17 23-Piece Starter Kit

Introduction

If you’ve ever brought home a new puppy and stared at your living room realizing you have approximately zero toys that are actually appropriate for tiny teething mouths, you already know the panic of the first week. I’ve researched so many puppy toy packs at this point that I can basically tell you which ones are actually worth the money and which ones are just a bag of cheap junk that falls apart in ten minutes. This XIUGOAL pink puppy toy set review breaks down whether this $17 23-piece starter kit from XIUGOAL is actually worth picking up for a new puppy, or if it’s just another overstuffed variety pack where half the toys get destroyed on day one.

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Is This $17 23-Piece Set Actually Worth It for a New Puppy?

Made by XIUGOAL, this 23-piece pink puppy toy set costs around $17 and is designed specifically for puppies and small dogs under 25 pounds. The kit includes 8 rope toys, 5 squeaky plush toys, 4 rubber chew toys, 1 treat ball, 4 rolls of poop bags, and 1 poop bag dispenser — basically everything a new puppy owner might need in one box. It has that cute pink and teal color scheme that’s super popular for girl puppies, and the brand markets it as kind of a princess-themed starter pack.

The toys serve different purposes: the rope toys are for tug-of-war and fetch, the squeaky plush ones are for play and comfort, the rubber chews are for teething and gum massage, and the treat ball gives them something to work at mentally. The chew toys are made of natural rubber that’s supposed to be durable but soft on puppy gums, and the whole set is marketed as safe for teething puppies who need to chew to relieve pain and anxiety.

After reading through hundreds of verified Amazon reviews, a few common themes consistently show up:

it’s an insane value for the price considering how many toys you get, puppies go absolutely nuts for the variety, and it’s the perfect starter pack for someone bringing home a new small breed. It currently has a 4.7-star average across 1,640 reviews, with 85% of reviews being 5 stars — which is pretty impressive for a budget puppy toy pack. Most owners say it kept their puppy busy way longer than they expected.

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What Makes This XIUGOAL Pink Puppy Toy Set Review Different?

Most puppy toy reviews online just list what’s in the pack and act like every set is the same. Spoiler: that’s not how any of this works. This review is different because I’ve gone through the actual Amazon product page and sorted through 1,640 verified buyer ratings — 4.7 out of 5 stars overall — to pull consistent patterns from actual puppy owners across all kinds of different small breeds. I’m not here to sell you a miracle toy pack — I’m here to tell you exactly what this set does well, where it falls short, and which puppies it’s actually going to keep entertained.

I’m also calling out the difference between “23 pieces sounds like a lot” and “23 pieces you’ll actually use,” because way too many of these variety packs pad the count with tiny filler items that your dog ignores completely. This set has 23 items total, but how many of them does a puppy actually care about, and how many are just there to make the number sound bigger? I’m breaking that down based on actual owner experiences, not just the product description.

How Owners Are Actually Using This Starter Kit

New puppy welcome kits are by far the most common use case, and it’s where this set really shines. A lot of people buy this as their first toy pack when they bring home a new small breed puppy — think Maltese, Pomeranian, Shih Tzu, Chihuahua, that size range — because it has a little bit of everything. You’ve got chews for teething, ropes for tug, plush for cuddling, and a treat ball for mental stimulation, so you don’t have to buy five separate toys individually. Most new puppy owners say it’s the perfect starter set because you can figure out what kind of toys your dog actually likes without dropping a ton of money.

Teething relief is another big one. The rubber chew toys come in different shapes and textures — spiky balls, rings, that kind of thing — and puppy owners say they’re great for massaging sore gums. Teething puppies want to chew on everything, and having a variety of safe rubber toys to redirect them to saves a lot of furniture and shoes. The different shapes also clean different parts of the mouth as they chew, which is a nice bonus.

Rope toys for tug and fetch are super popular with this set. There are 8 different rope toys in various shapes and sizes, so you can play tug, throw them for fetch, or just let the puppy carry them around. A lot of owners say the rope toys are some of the most used items in the whole pack because puppies love shaking them and playing tug with their humans.

Squeaky plush toys are another hit — the set has 5 of them in cute shapes like stars, hearts, strawberries, donuts, and popsicles. Puppies go crazy for the squeaker, and the soft plush is good for cuddling and carrying around. A lot of small dogs like to have a comfort toy to sleep with, and one of these usually becomes the favorite.

The treat ball is the mental stimulation piece. You stuff kibble or small treats inside, and the puppy has to roll it around and work at it to get the food out. It’s great for keeping bored puppies occupied and slowing down fast eaters. Some people also use it as a slow feeder for meals, especially with puppies who inhale their food.

And the poop bags and dispenser — honestly, that’s just a nice bonus that makes the set feel like even better value. You get 4 rolls of bags and a little dispenser that clips onto a leash, which is something every new puppy owner needs anyway. It’s not the fanciest dispenser in the world, but it’s functional and it’s free with the toy set, so nobody’s complaining.

The One Thing Nobody Warned Me About

Here’s the annoying little detail that doesn’t really come through in the product photos: the poop bag dispenser feels extremely cheap and plasticky, and the clip is basically useless if you actually want it to stay on your leash.

A lot of first-time puppy owners mention the same thing. The dispenser is this lightweight plastic thing with a flimsy clip, and if you clip it to your leash and walk around with it, it bounces around and sometimes falls off entirely. It’s not like it breaks immediately or anything — it still holds the bags fine — but the clip feels like an afterthought, not something designed to actually stay attached during a walk. Most people end up just keeping the dispenser in a pocket or a bag instead of clipping it on, which kind of defeats the purpose of having a clip.

It’s not a dealbreaker, obviously. The main reason you’re buying this set is for the 22 toys, not the poop bag dispenser. And the bags themselves work perfectly well — it’s just the dispenser clip that’s janky. Plus, at $17 for 23 total items, you’re basically getting the dispenser for free anyway, so it’s hard to be too mad about it. But it’s one of those things that catches you off guard because you look at the product photo and assume the dispenser is a decent quality accessory, and instead it’s the cheapest possible version they could include to pad the piece count. If you already have a nicer poop bag dispenser you like, you’ll probably just toss this one in a drawer and forget about it. If you don’t have one yet, it works fine as a backup — just don’t expect it to be heavy-duty.

What I Liked and What I Didn’t Like

The Good

• The value is insane for the price. For $17 you get 23 items — 18 actual toys plus the treat ball, dispenser, and 4 bag rolls. Buying all of this separately would cost way more, especially if you’re starting from zero with a new puppy.
• There’s actual variety, not just the same toy in 8 different colors. You’ve got rope toys for tug, rubber chews for teething, plush squeakers for comfort and play, and a treat ball for mental stimulation. Different puppies like different things, so having options means you’re more likely to find something yours loves.
• The natural rubber chew toys are soft enough for puppy gums but durable enough to last. Most teething puppies can’t destroy them immediately, and the different textures are great for massaging sore gums during the teething phase.
• The pink and teal color scheme is genuinely cute. A lot of people buy this specifically for girl puppies because the pastel pink aesthetic is perfect, and it looks way nicer than random neon-colored dog toys scattered all over the house.
• It’s perfect for small breeds and puppies under 25 pounds. The size of the toys is right for tiny mouths, and they’re not so big that a 5-pound puppy can’t carry them around.
• The squeaky plush toys are a big hit. Puppies love the squeaker sound, and the soft material makes them good for cuddling too. Most puppies pick one as their favorite comfort toy.
• The treat ball is actually useful for mental stimulation and slowing down fast eaters. A lot of people didn’t expect to use it much, but it ends up being one of the most-used items in the pack for keeping bored puppies busy.
• 4 rolls of poop bags plus a dispenser is a nice bonus that you’d have to buy anyway. It makes the whole set feel like a real starter kit, not just a bag of toys.

The Not-So-Good

• The plush toys aren’t going to survive heavy chewers. The stitching is fine for gentle play and teething puppies, but if you have a puppy who’s super destructive with plush toys, those won’t last super long. The squeakers can also come out if they really go to town on them.
• The rubber chew toys aren’t for aggressive chewers at all. The product even says it’s not for heavy chewers, and it’s true — if you have a power chewer puppy, these will get destroyed faster than you’d expect. They’re great for normal teething puppies, not for dogs who destroy everything.
• The treat ball opening is on the small side. Filling it with kibble can be a little finicky, and if you use larger treats they won’t fit at all. It works best with small kibble pieces or tiny training treats.
• The poop bag dispenser feels cheap and the clip is flimsy. As I mentioned earlier, it’s functional but not great — the clip doesn’t stay on leashes very well and the whole thing feels very lightweight and plasticky.
• Some of the rope toys are on the smaller side. For puppies at the upper end of the 25-pound limit, the tiniest rope toys might feel too small pretty quickly.
• It’s definitely only for small dogs. If you have a medium or large breed puppy, skip this entirely — the toys are too small and won’t hold up.
• With 18 different toys, your puppy will definitely have favorites and ignore some of them. That’s normal with any variety pack, but it means not every single toy in the 23-piece count will get used.

Is This Toy Set Right for Your Puppy?

Yes, if:

• You’re bringing home a new small breed puppy under 25 pounds and you need a starter set of basically everything.
• You want good value and you’d rather buy one pack than shop for 10 individual toys separately.
• Your puppy is teething and needs a variety of safe chew toys to massage gums and redirect them from chewing furniture.
• You like the pink aesthetic and you want cute-looking toys that don’t make your house look like a daycare exploded.
• You want different types of toys — tug, chew, squeaky plush, puzzle — so you can figure out what your puppy actually likes.
• You need a treat-dispensing toy for mental stimulation and to slow down a puppy who eats too fast.
• You don’t have a heavy chewer and your puppy plays relatively gently with toys.

No, if:

• You have a medium or large breed puppy, or any dog over 25 pounds — these toys are too small and won’t hold up.
• You have an aggressive or power chewer who destroys plush and rubber toys in minutes. These are for normal teething puppies, not demolition experts.
• You only want heavy-duty, indestructible toys and you don’t care about variety or cute colors.
• You already have a ton of puppy toys and you just need one or two specific things.
• The poop bag dispenser quality matters to you — it’s the weakest item in the set by far.
• You want every single toy in the pack to be a home run. With any variety pack, there will be some your dog ignores.

Common Questions About This Puppy Toy Set

Q: How old does a puppy need to be for these toys?

From user feedback, they work great for teething puppies starting around 8 weeks old, which is when most people bring their puppies home. The soft rubber is gentle on new gums, and the size is right for tiny puppy mouths. Just supervise play at first like you would with any new toy.

Q: Are the rubber toys actually safe for teething puppies?

From user feedback, yes — the natural rubber is soft and flexible, not hard and brittle, so it won’t damage puppy teeth or gums. The different textures are actually good for massaging sore gums during the teething phase. Just make sure you take them away if they start to break into small pieces.

Q: Will these toys hold up to a heavy chewer?

From user feedback, no — and the product itself says it’s not for aggressive chewers or medium/large dogs. These are designed for small breeds and normal teething puppies. If you have a puppy who destroys everything, you’ll want something heavier duty like nylon or rubber toys made specifically for power chewers.

Q: What do you put in the treat ball?

From user feedback, small kibble works best, or tiny training treats. The opening is on the smaller side, so larger treats won’t fit. A lot of people use it as a slow feeder by putting part of the puppy’s meal in there and letting them work for it.

Q: How long do the plush toys usually last?

From user feedback, it depends on the puppy. For gentle chewers and puppies who mostly carry them around and cuddle them, they last months. For puppies who really go after the squeaker and shake them hard, they might only last a few weeks. The stitching is decent but they’re not indestructible plush toys.

How to Rotate Toys to Keep Your Puppy Engaged

First, don’t dump all 18 toys out at once and leave them everywhere. If a puppy has access to every single toy all the time, everything becomes boring really fast. Instead, split them into groups and rotate them out every few days.

Second, start with 4 or 5 toys out at a time — pick a mix of types so there’s something for every mood. Maybe one rope for tug, one rubber chew for teething, one plush for cuddling, and the treat ball for when you need them to occupy themselves for a while. That way there’s variety without overwhelming them.

Third, every 3 to 4 days, swap some out. Put a couple of the current toys away and bring out ones they haven’t seen in a week. To a puppy, a toy they haven’t played with in a few days feels brand new again. It’s the oldest trick in the dog toy book, but it actually works and makes your toy pack last way longer.

Fourth, save some special toys for specific times. The treat ball is great for when you need the puppy to be busy independently — like when you’re on a work call or eating dinner. Don’t leave it out all the time so it stays exciting when you do bring it out. Same with the favorite plush toy — if it’s always available, it loses its magic as a comfort item.

Fifth, supervise play with all new toys at first. Check regularly for loose pieces, torn plush, or rubber that’s starting to break apart. Puppy toys don’t last forever, especially during peak teething, and you don’t want them swallowing any small pieces. If a toy starts to fall apart, toss it and rotate in a fresh one.

And finally, pay attention to which toys your puppy actually likes. Every dog is different — some go crazy for squeakers, some only care about tug ropes, some just want to chew on rubber all day. Once you figure out their preferences, you can buy more of what they love and skip what they ignore. The whole point of a starter pack like this is to test different types without spending a fortune.

Pro tip: play with your puppy using the toys, don’t just leave them on the floor. A toy is way more fun when a human is involved in the game. Tug with the rope toys, throw the soft ones for fetch, roll the treat ball around with them. Interactive play keeps them engaged way longer than toys they play with alone.

My Top Takeaways

After going through all the product information and verified ratings for this XIUGOAL pink puppy toy set review, the biggest takeaway is that this is an incredible value starter pack for small breed puppies and new puppy owners. For $17 you get a huge variety of toys — rope, rubber, plush, treat-dispensing — plus poop bags and a dispenser, which is basically everything you need for the first few months. It’s not going to survive a power chewer, but for normal teething puppies under 25 pounds, it’s more than enough.

The 4.7-star average across 1,640 reviews — with 85% being 5 stars — is pretty strong validation that most people are happy with this set, especially for the price. The variety means you can figure out what your puppy likes without buying a bunch of individual toys separately, and the cute pink color scheme is a nice bonus for people who care about that sort of thing.

Overall, if you’re bringing home a new small puppy and you need a little bit of everything to start with, this 23-piece set is absolutely worth the $17. Just know that the plush toys and poop dispenser aren’t heavy-duty, and skip it entirely if you have a bigger dog or an aggressive chewer.

Would I Buy This Again With My Own Money?

Absolutely, and honestly I regret not buying a starter pack like this when I first started researching puppy supplies. The amount of money you save by not buying 15 individual toys separately is already worth it, but when you add in the fact that you get to test different toy types to figure out what your puppy actually likes? This price is way cheaper than buying each toy individually from the pet store, and it’s way cheaper than replacing all the shoes and furniture your teething puppy would otherwise chew on.

The flimsy poop bag dispenser and the fact that some toys won’t be favorites are minor things, and they’re definitely not dealbreakers. For anyone bringing home a new small breed puppy and wanting a one-and-done starter kit that covers all the bases, this is totally worth the $17 upfront cost.

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Final Thoughts

At the end of the day, no puppy toy pack is going to survive every teething phase completely intact, and this XIUGOAL 23-piece set is no exception. It won’t hold up to heavy chewers, the plush toys will eventually get destroyed, and the poop bag dispenser is kind of cheap. But for what it actually is — an affordable, well-rounded starter kit with a huge variety of toys for small breed puppies — it’s one of the best values out there.

If you’re about to bring home a new tiny puppy and you have basically zero dog toys in the house, do yourself a favor and pick this set up. You’ll have teething chews, tug ropes, squeaky plush, a puzzle toy, and even poop bags all in one box, and you’ll save yourself like 10 separate Amazon orders. The toys won’t all last forever, but at $17 for 23 pieces, they don’t have to. It’s the perfect starter pack for anyone starting from scratch with a new puppy.

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A Quick Disclaimer

Note: Some customer experiences referenced in this review are based on verified Amazon reviews and are used for informational purposes only.

I’m not a vet or professional trainer. This is just my personal research.